This article sets out the advertising and editorial policy for Must-Fly.com. We keep a clear separation between advertising and editorial content.
Editorial independence is central to Must-Fly.com.
All the articles and editorial content on Must-Fly.com is free of paid promotion. Where an opinion it is that of the writer, freely given. We make a clear separation between paid for content, (advertisements and the like) and editorial content. We will not use paid-for links in articles; any links to suppliers are provided for the reader's information and will have not been paid for by the supplier.
Must-Fly.com WILL NOT accept content for editorial use that has been paid for to promote an opinion, political or other views, products or services. Any writer who attempts to supply paid promotion as editorial will be barred from providing any further content.
In that respect Must-Fly.com will not have 'advertising features'.
Advertising and Sponsorship. Must-Fly.com accepts advertising but it is solely the responsibility of the advertiser to match their advertisements to our articles; we will not write to meet advertisers expressed desires. We maintain a clear separation between editorial and advertising.
Similarly with sponsors; we will acknowledge their support and show their banners or advertisements. They will have no say in the editorial direction of Must-Fly.com and they will decide on the basis of the editorial content whether they wish to be associated with the site. We will welcome their support on that basis.
Reviews and Product Tests
From time to time we will conduct reviews of products and services. Books, for example, are often provided free for reviews. We do accept complimentary books, products and services on the basis that the review will be our view and not a promotion. We will express our considered opinion; it may be negative but will not seek to be gratuitously rude.
We We have never found expressing an honest opinion to be a problem with publishers. They still thank us and offer further titles for review. Publishers recognise that honest reviewers are valuable as it makes their reviews more credible and in the long term useful to both reader and publisher. We are therefore happy to consider books, products and service, even sponsored trips, for review, and opinions will be honestly and freely expressed.